For the NASPO REACH Conference in Colorado, I created an event brand inspired by the landscape and spirit of the Rockies. Centered around the theme “Adventure Awaits,” the design evoked a sense of exploration, growth, and connection—mirroring the conference’s mission to equip and empower front-line state procurement professionals.

Using earthy tones, mountain-inspired graphics, and bold, modern typography, the branding extended across signage, swag, digital assets, and print materials. The result was a cohesive and energizing visual identity that welcomed attendees into an environment of learning and discovery.