Brought the vision for a wine festival to life through immersive design and storytelling that celebrated both the wine and the community. Led the process from initial concept sketches to final execution, creating a cohesive atmosphere through signage, merchandise, and environmental details. Worked closely with marketing teams, vendors, and venue partners to ensure every touchpoint felt intentional and inviting. Confidently shared ideas with stakeholders, transforming the festival’s narrative into a memorable, one-of-a-kind experience.