https://www.tabithalabrum.com/contact daily 0.75 2025-11-12 https://www.tabithalabrum.com/home daily 1.0 2026-03-18 https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/d0d53dd6-97bc-419a-85fa-0d0dee93dea3/portfolio_icons-01.png HOME https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/89b15ea2-08a5-48c7-bd30-64e75b616e68/portfolio_icons-02.png HOME https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/7e8a6f09-8d69-4926-bc9a-d453d65b3d22/portfolio_icons-03.png HOME https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/71dcebff-7abd-422c-bc95-c554e6b2f97e/Tabitha-2.jpg https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/0c75fd81-281d-4456-b46c-9aa7e37803b5/Pinpoint_MG_1822.jpg https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/17a31f82-15af-4cca-9d88-48a9008c64de/IMG_6352.png https://www.tabithalabrum.com/branding daily 0.75 2025-10-31 https://www.tabithalabrum.com/branding/damselversary monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1610069005815-2NLY6Y1CN70QZ0DG11EO/Untitled-8-01.jpg BRANDING - Product Launch https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1610069005940-PRR7Q0SR3CON1MFVU6LW/Untitled-8-02.jpg BRANDING - Product Launch https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1610069005915-HBXYQJFHW41JWI2LBIZM/Untitled-8-03.jpg BRANDING - Product Launch https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1610069005812-EV80QA9YZKENN43NBHO5/Untitled-8-04.jpg BRANDING - Product Launch https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1600835625006-5TL3NF4KMIK5RH3VUDA8/IMG_0027-3.jpg BRANDING - Product Launch - Vintage Damsel. With this being a limited edition anniversary item, Damsel’s original brand color Bubble Gum Pink set the tone. I pursued the monochromatic design to evoke the original brand personality. I staged a photoshoot with Damsel’s CEO as teaser content for social media and email. https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1600810565677-B8HO5RSMK4RTVYHESZG6/pink.pepper.slay-01-01.jpg BRANDING - Product Launch - Anniversary Announcement. The official announcement to the Pros (Consultants) on social media. I focused on incorporating handwritten elements to underscore the strong feminine culture the brand is built on, and presented it as a celebratory and exciting moment. https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1600832844523-PJT6A06CSKEOBXG4ZUN7/IMG_0386.jpg BRANDING - Product Launch - Redesign for the Moment. I saw a gap between the anniversary theme and the existing product packaging. With a simple redesign that drew upon the vintage Damsel theme, the packaging became a seamless addition to the anniversary experience. https://www.tabithalabrum.com/branding/product-photography monthly 0.5 2021-08-29 https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/6ab69eb9-968c-4b5c-84bb-3c7d04a1d4b5/real.w8-01.png BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/42bf92c2-0469-40cc-b711-0876d1a1f086/real.w8.color-03.png BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1616604384708-L3ZOLPFSPZG06CCN1HLX/NWSL1554.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1616604421952-QXOQJ8T60BUOWVB586Y7/NWSL1557.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1616604289478-04ODOZNTOODD45CVL9YH/NWSL1552.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1616603781029-DX8T4R8HXB52WISNTT2F/NWSL1563.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/191639be-09bf-44ef-8cf4-7a5286a726ec/CBD.oil.png BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/5b59c025-6bf5-4903-aa7c-bfa1f345fcab/DJI_0669-HDR+%281%29.jpeg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1ac448b5-445d-45d4-8e7b-d395ae604869/Screen+Shot+2021-08-28+at+9.40.29+PM.png BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/9f76dbc8-8e52-4268-8e24-caa2bba903d9/IMG_8675.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/423438da-ad1e-4e08-87db-bbfbd5de1bb3/_MGL5168-HDR.jpeg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/91b3509b-4b7f-4eee-bcff-33b15a3e3697/IMG_8730.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1610145298294-OWGL3G9PSNE2A3SLBM68/126055589_3467947423253452_5129421761595836370_o.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/26836730-6a17-4198-9bf3-2d6b8b052f83/Screen+Shot+2021-08-28+at+9.42.59+PM.png BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1600811802546-INUZNVKLY4LIIZUBF64M/IMG_0345.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1603388408941-UOXQ8AKJYYBWFACMW98O/Untitled-15.png BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/fd31ae98-40a5-4cd6-9b7c-417c5163bf91/real.w8-02.png BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1600811817488-ZKPPK5WFVSNDIL9DGMKX/IMG_0352.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1597247343871-NUMKGMR5VJT028F2OJFB/IMG_0541.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1597424566884-AKZXG3U7T90Z3K6UQIYB/janie.burg-01.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/af148350-95ed-4efd-9f13-86b84994dd1e/BI7I6403.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1597245893461-WQQ35INR9WYKDYWV5H51/IMG_9568-2.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1597253540012-W6QMDMQ6ERU64ZHUZU4E/IMG_9505-2.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/ac61731d-eee6-46b7-9d7a-4aad161801a9/_F3B9969-edit_CMYK_2019.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1597424565291-C8PYVFQK5G9LR6SS44D1/get.a.grip.rose-01.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1597246112168-K7SCZJLU31WHLM9KD824/IMG_9561-3.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/9f3cdeca-cd70-414e-8f27-fd07e82c638c/Damsel+Catalog-6_No+Vignette.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1600811730933-WZTVLEITHUFGHU9PDNLI/IMG_0023.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/9b519f5e-59e4-42c6-bf05-97ed9760e403/DSC_0035.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/73133528-4c68-47d7-b636-d3702b822642/DSC_0041.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/5471fd60-97ec-4d87-a06f-a7e03174e152/DSC_0081.jpg BRANDING - Photography https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/9ba6847d-2a58-4ad8-b7ef-9e1308c0e876/DSC_0075.jpg BRANDING - Photography https://www.tabithalabrum.com/branding/jessica-graham monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/158225d5-f8b1-42a0-9215-56a0b9337b34/JG.business.card-04.png BRANDING - JESSICA GRAHAM https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/cc562e6d-fd9e-4edb-9a23-05674cf8ca3c/Untitled-5-01.jpg BRANDING - JESSICA GRAHAM https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/c107c1e6-2ec2-4583-be66-630baf286251/JG.pattern-05.png BRANDING - JESSICA GRAHAM https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/69d47008-3bae-495b-bfa3-f851fbc18976/pexels-vlada-karpovich-4050335.jpeg BRANDING - JESSICA GRAHAM https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1648153022821-WL8IFGE9DWCXA5BU2ZC8/pexels-karolina-grabowska-4226871.jpg BRANDING - JESSICA GRAHAM https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/f5cddfe6-ed55-45c5-a8e7-a8396abae73b/lukas-blazek-GnvurwJsKaY-unsplash.jpeg BRANDING - JESSICA GRAHAM https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/876d391f-f266-4908-9edb-8556aa2cdc7b/JG.thank.you.card-03.png BRANDING - JESSICA GRAHAM https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/7e7c2b28-10f1-40e3-801d-5144abaafdbc/pexels-vlada-karpovich-4050343.jpeg BRANDING - JESSICA GRAHAM https://www.tabithalabrum.com/branding/caminos monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/07833ebe-4bfc-41b6-9a3f-77d4bc2b0522/Screen+Shot+2025-02-04+at+10.30.52+PM.png BRANDING - CAMINOS https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/afc9c554-dd2b-44c6-9d23-41603e9b7e84/flouffy-qeBSukQRyQU-unsplash.jpeg BRANDING - CAMINOS https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/74598252-268c-409f-ab1a-c6788b126562/Screen+Shot+2025-02-04+at+10.30.38+PM.png BRANDING - CAMINOS https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/5dfe787e-59ec-421e-87a4-bd1eabfdc7fd/chewy-g-kNBpqMIs4-unsplash.jpeg BRANDING - CAMINOS https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/2254fa19-d6ff-4630-afbe-440c94212ccd/Screen+Shot+2025-02-04+at+10.31.29+PM.png BRANDING - CAMINOS https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/ef7997c2-110a-4396-a905-fff3ab8f4d1c/ruby-schmank-Shj4wpM54ww-unsplash.jpeg BRANDING - CAMINOS https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/c200269f-3ed5-432f-929f-c4925393a4ac/Screen+Shot+2025-02-04+at+10.31.38+PM.png BRANDING - CAMINOS https://www.tabithalabrum.com/branding/cookie-cottage monthly 0.5 2022-05-10 https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1590736565359-EBCXSFLPXY54PJYEODAH/biz+card.jpg BRANDING - COOKIE COTTAGE https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1590736651865-OUIBANO782APW3M2NKB9/cookie.cottage.pattern.jpg BRANDING - COOKIE COTTAGE https://www.tabithalabrum.com/branding/social-media monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1630206927869-ESZEMW0VZNT1C2E7SFRE/post.design-01.png BRANDING - Social Media - Establish brand recognition and recall with brand consistency. Motivate action through familiarity, and provide a continual experience that cultivates meaning to your audience. https://www.tabithalabrum.com/branding/nurish monthly 0.5 2022-05-10 https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1616644714252-C9DZ7WTZZ4586OE4LR9D/brandind.logo.jpg BRANDING - NURISH - Simplistic and Sophisticated An elegant and modern feel came naturally, as we wanted to convey a feeling of health, cleanliness, and simplicity, while simultaneously reflecting the sense of sophistication that is inherent to the holistic lifestyle. It was also important to create a style and branding that was distinct from existing JIFU brands. I leveraged this mood board to help convince the stakeholders to pursue the distinct branding design. I chose different shades of neutral blues to create a sense of calm and relaxation. Considering most products will be natural and organic, I also added a soft green into the palette. https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1616645653372-UE8OZBVMDWX8CU1X54DU/new.pexels-ann-nekr-5797999.png BRANDING - NURISH - Packaging. In addition to creating the brand identity, I was in charge of packaging design to ensure our identity was maintained throughout the entire customer journey and converged with the customer’s perceived brand image. In working with JIFU’s distributor, I elected to go with black, white, clear, and in some cases amber, product containers/bottles to preserve the modern and sophisticated feel. https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1616696515946-KAVAJ7DX1OOPFFK9PIWI/done.pexels-karolina-grabowska-4239013.png BRANDING - NURISH https://www.tabithalabrum.com/branding/suitcase-sagas monthly 0.5 2022-05-10 https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/6a393b80-d044-492c-af1f-e67c6962653d/pexels-george-milton-6954174.jpeg BRANDING - SUITCASE SAGAS https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/5cb0206a-138e-4d64-bb4f-1acfa0f9a18f/suitcase+sagas+updated_PODCAST.png BRANDING - SUITCASE SAGAS https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/8a20a77f-c72a-4f58-803b-34f5fd6a93ad/2025_SuitcaseSagas_waterbottle_mockup.png BRANDING - SUITCASE SAGAS https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/5df58425-883b-49f9-b6db-e3d26af80228/pexels-george-milton-6954162.jpeg BRANDING - SUITCASE SAGAS https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/439c8355-45aa-4c84-b5f6-f5c3c03318ad/suitcase+sagas+updated-03.png BRANDING - SUITCASE SAGAS https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/42fbd80b-f2a3-4f0f-97dc-f58ee67be39b/arnel-hasanovic-27VASQtGgU4-unsplash.jpeg BRANDING - SUITCASE SAGAS https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/b0fcebb3-4c3b-4e62-9674-1b22ef685b23/2025_Jessica_StickersMockup.png BRANDING - SUITCASE SAGAS https://www.tabithalabrum.com/design-projects daily 0.75 2026-04-01 https://www.tabithalabrum.com/design-projects/annual-event monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/125360fa-9721-4b85-a7b4-e2206148caeb/2024_NASPO_Annaul_Wristbands.jpg PROJECTS - 2024 ANNUAL EVENT https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/c363f8b1-66c6-4130-9b02-ef97ee25f961/486017263_972303378424178_892246647007869317_n.jpg PROJECTS - 2024 ANNUAL EVENT https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/bc6803f2-3f17-49df-96bc-cb245f439986/2025_NASPO_AnnualPPT.png PROJECTS - 2024 ANNUAL EVENT https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/67d3d172-26e8-4495-b2d7-dea51428c72d/Event+Entrance+Gate+Mockup.png PROJECTS - 2024 ANNUAL EVENT https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/92795552-aed6-46d0-8766-9119a379c79f/2024_NASPO_Annual_NameBadge.jpg PROJECTS - 2024 ANNUAL EVENT https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/043242de-b017-49b3-b2c1-cdf5fa8b816f/IMG_5176.JPG PROJECTS - 2024 ANNUAL EVENT https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/dfd19df7-b845-4d45-96d4-40e143d548fe/2024_NASPO_Annual_AppMockup.png PROJECTS - 2024 ANNUAL EVENT https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/b4ab69e7-dae2-4a7a-975d-801fc47de9fa/IMG_5492.JPG PROJECTS - 2024 ANNUAL EVENT https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/7d12487d-727a-49df-9f4c-5ae851ca30b6/Screen+Shot+2025-05-19+at+4.50.31+PM.png PROJECTS - 2024 ANNUAL EVENT https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/0b785f34-3f94-4646-8470-774b493e16ac/486169117_972306601757189_2156689785318215405_n.jpg PROJECTS - 2024 ANNUAL EVENT https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/b6048a17-f731-4632-a26c-306533d9990f/2024_NASPO_Annual_AirportSign.jpg PROJECTS - 2024 ANNUAL EVENT https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/f31fc0bd-d36c-46a7-b357-65be8f271d01/IMG_5492.JPG PROJECTS - 2024 ANNUAL EVENT https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/534c85c0-9ef5-4200-b31a-693e3f902535/NASPO_Logo_2021.png https://www.tabithalabrum.com/design-projects/exchange monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/322fb123-62ba-4d70-8185-26f693a6d13a/485611250_970232751964574_8413466119892112390_n.jpg PROJECTS - 2024 EXCHANGE EVENT https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/2dfe08df-d862-4185-8eb2-17b152172c1b/NASPO_Exchange_Truss.png PROJECTS - 2024 EXCHANGE EVENT https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/34f6f1fc-5836-4979-b9c3-0c99fe1f01c7/Exchange_stand.png PROJECTS - 2024 EXCHANGE EVENT https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/618127f5-6ad9-4436-8d9d-42c3e9669cc1/484856547_970232938631222_1558640120412075151_n.jpg PROJECTS - 2024 EXCHANGE EVENT https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/657c41da-1163-4ecf-be99-4bad244344c9/5F6A4658.JPG PROJECTS - 2024 EXCHANGE EVENT https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/4a692e33-e79d-4162-abf6-a988ea69934f/Exchange_nametag.png PROJECTS - 2024 EXCHANGE EVENT https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/7e21c864-83fd-47ba-880e-8745236b25a6/Fedex+Nashville+Renaissance+SG+Guide.png PROJECTS - 2024 EXCHANGE EVENT https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/75f27f02-33b5-4425-b6e5-2ec94d6c7711/5F6A4983.JPG PROJECTS - 2024 EXCHANGE EVENT https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/1fc022af-7bb6-466d-a4b1-51613ab038b7/NASPO_Logo_2021.png https://www.tabithalabrum.com/design-projects/reach-2025 monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/5ecd6e974800825652069d20/5cd4c5a7-4b6e-45cd-9199-642f8985ec45/IMG_6352.png PROJECTS - 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