For this virtual leadership conference, I was tasked with creating a bold, inspiring brand identity for Damsel in Defense specializing in personal safety products—most notably, pepper sprays. Drawing creative inspiration from The Greatest Showman, I developed a visual theme that celebrated empowerment, spectacle, and unity. From digital stage assets to promotional materials, every design element was crafted to energize attendees and reflect the show-stopping spirit of the event while staying aligned with the company’s mission of safety and confidence.